Did I mention YouTube was involved?
Apparently, she hated people all in her stuff and whatnot. So she spent hours (or minutes, maybe) writing and recording and shooting a video and editing it to tell us how awful and degrading it is to have people know what you're doing. On YouTube.
Maybe I just don't get kids these days, but I figure 140 characters is a little easier than a full production number (awful as it may be).
