More bad economic news from Google and fashion magazines has been reported, as both indicate fresh new advertising drops in orders and sales. Google claims that advertising revenues have now hit their lowest point since the dot com bust a few years ago. And now industry sources for advertising in major fashion magazines claim a staggering 50% drop in September issue ad orders.
For Google, the fresh cutbacks indicate further belt-tightening of businesses. And for fashion magazines, the fresh round of advertising cutbacks mean less marketing for back to school clothes for high school and college aged females. Neither trend means that the economy is pulling out of this global recession soon. In fact, both figures could indicate that this recession is continuing to deepen and worsen in the short run.
On the other hand, if advertising revenues had improved, it would have been a very good indicator that this recession is slowing and turning around.
A further problem for the fresh advertising shortfalls it that it could result in further job layoffs, or even force some fashion magazines to close up shop as advertising is critical for print publications to stay afloat. Retailers are apparently expecting a slow Fall season as the fresh advertising cutbacks seem to indicate.
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Comments (2)
If only they'd listened to ... (Below threshold)1. Posted by Chad | July 22, 2009 5:50 PM | Score: 0 (0 votes cast)
If only they'd listened to Senator Thune on how to do the "stimulus" rather than to line the pockets of cronies of the state governments. If they had actually released the money to the taxpayers rather than to the government, it really would have stimulated spending (the life-blood of any economy), and could have lowered the debt ratios for many americans. His proposal would have given $5,000 to every person filing singly and $10,000 to every couple filing jointly. How much would that have stimulated the economy? How many credit cards and mortgages could've been caught up or paid off? Instead, we get bloated government, new toilets in the national parks, and california is still paying off in IOUs.
1. Posted by Chad | July 22, 2009 5:50 PM |
Score: 0 (0 votes cast)
Posted on July 22, 2009 17:50
2. Posted by JLawson | July 22, 2009 8:57 PM | Score: 0 (0 votes cast)
And you should be HAPPY about that, Chad - because only BIG GOVERNMENT can make sure you have everything you need!
Only BIG GOVERNMENT can decide what's best for you!
Only BIG GOVERNMENT... oh, who the hell am I trying to kid, anyway? We're gonna take on a shitload of debt for a crappy system that the idiots in charge don't have a clue on how to actually make work (see Medicare and Medicaid) and their only real experience is in getting elected.
I'm just trying to make sure the credit cards are paid off and there's money in the bank - and once that's done we'll work on getting the mortgage paid off ASAP. Don't know how successful we'll be - but we'll at least build equity...
2. Posted by JLawson | July 22, 2009 8:57 PM |
Score: 0 (0 votes cast)
Posted on July 22, 2009 20:57