Thanks to films from Marvel, DreamWorks Animation and the team of Steven Spielberg and George Lucas, Paramount Pictures has become the first studio to sell $1 billion worth of tickets in the domestic marketplace this year.
In its rush to dominate North America with a crew that includes Iron Man, Indiana Jones, a kung fu-fighting panda and a somewhat luckless love guru, Paramount bettered the record that it set last year by nearly three weeks.
In 2007, it took Paramount -- then fueled by "Shrek the Third" and "Transformers" -- until July 9 to get the fastest-to-$1 billion record. Sony had established the standard on July 11, 2002, on the strength of the first "Spider-Man" movie.
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Comments (1)
Sounds like WINDFALL profit... (Below threshold)1. Posted by TJ | June 27, 2008 10:49 AM | Score: 0 (0 votes cast)
Sounds like WINDFALL profits to me!
1. Posted by TJ | June 27, 2008 10:49 AM |
Score: 0 (0 votes cast)
Posted on June 27, 2008 10:49