A Missouri car dealer said on Thursday sales have soared at his auto and truck business since launching a promotion this week that promises buyers a free handgun or a $250 gas card with every purchase.

Max Motors, a small Butler, Missouri dealership that has as its logo a grimacing cowboy wielding a pistol, has sold more than 30 cars and trucks in the last three days, far more than its normal volume. And owner Mark Muller credits his decision to start offering buyers their choice of a $250 gas card or a $250 credit at a gun shop.

"This thing has taken off. Sales have quadrupled," said Muller. The store sells both used and new vehicles including General Motors and Ford products.

Every buyer so far "except one guy from Canada and one old guy" has elected to take the gun, Muller said. Muller recommends his customers select a Kel-Tec .380 pistol.

[reuters]