Sunday's Screen Actors Guild Awards will be the industry's first red-carpet event in this strike-fractured awards season, and even the prospect of heavy rain hasn't dampened the enthusiasm.

"Considering we don't know what's going on with the Oscars and the fact that there wasn't a red carpet at the Globes, we're pulling out all the stops," "Access Hollywood" executive producer Rob Silverstein said.

The entertainment magazines and cable outlets are ready to throw more weight behind their coverage of this year's carpet and ceremony, following the Writers Guild of America strike-ravaged Golden Globes on January 13 and given the Oscar uncertainty. That means the SAG Awards -- which received a waiver from the WGA -- likely will attract more hoopla than ever in their 14th year.

[HR]