Celebrity chef Jamie Oliver has electrocuted a chicken and suffocated male chicks on television, outraging animal rights groups.

The slaughter will appear on British television this week, and is apparently designed to highlight the brutality of battery farming.

The footage shows Oliver electrocuting a chicken and draining blood from its neck, as well as suffocating male chicks in a container, the Daily Mail reports.

"I think if even a small percentage of people watching were informed and decided to shop differently as a result that would make a real difference," Oliver said.

"I don't think it is sensational to show people the reality of how chickens live and die at the moment. It may be upsetting for some people, but that's how things are."

The Naked Chef's stunt has angered animal rights group RSPCA, which described killing chickens in a studio as "misguided".