Before Gawker Media gets carried away with dominating the world, maybe it should try to master the book industry? As of yesterday, The Gawker Guide to Conquering All Media had sold a scant 242 copies since it went on sale Oct. 2, according to Nielsen BookScan.

The site, in my opinion, has sucked ever since Jessica Coen left. And it seems others agree. The tracking service only accounts for about 75 percent of book sales, by its own admission, so you can add another 81 units to that total. An Atria spokeswoman declined to comment on either the sales figures or the size of the deal; Gawker owner Nick Denton pleaded ignorance, and Gaby Darbyshire, who handled the book on the Gawker end, is out of the country.