Get ready to see a lot more of the Lohans. Filming is set to begin Oct. 30 on the untitled E! reality TV series primarily starring Dina Lohan, and her singer-actress daughter Ali, Dina Lohan tells PEOPLE.

The first shoots will take place in New York City and Long Island, N.Y.

"There are so many misconceptions about me and my family," says Dina. "I'm setting the record straight."

The Lohan matriarch, who will serve as the show's executive producer, tells PEOPLE she wants the show to empower single mothers, by illustrating her own life as a working mom. "It's about empowering women to be successful single mothers. About being in the limelight without compromising motherhood. It's about what I do, how you can be successful, and be a single mom and fulfilling your kids' dreams. Working is my sole source of income."