Apple's "I'm a Mac" campaign is almost perfect: It's funny, memorable, and efficiently lays out the advantages of Macs over PCs. It's only defect: Virtually everyone who watches it comes away liking the "PC guy" while wanting to push the "Mac guy" under a bus.Small wonder, then, that as Apple prepares a new batch of commercials, "Mac guy"--aka Justin Long, of Dodgeball and Herbie: Fully Loaded semi-fame--is nowhere to be found. A rep for Long confirms that his days as an Apple pitchman are over: "Every ad you see Justin in is for that previous time period only," she tells Radar. "There's no long-term deal with him." She adds (somewhat implausibly, perhaps), "Justin's a movie star, not a commercial guy."


Comments (3)
"Virtually everyone likes t... (Below threshold)1. Posted by bob | November 8, 2006 4:12 PM | Score: 0 (0 votes cast)
"Virtually everyone likes the "PC guy" while wanting to push the "Mac guy" under a bus."
Which PERFECTLY reflects real-life. Why would Apple change such an accurate commercial?
1. Posted by bob | November 8, 2006 4:12 PM |
Score: 0 (0 votes cast)
Posted on November 8, 2006 16:12
2. Posted by SSQ | November 8, 2006 6:17 PM | Score: 0 (0 votes cast)
No need to be a hater, Bob. Some of us just don't want to worry about all those viruses and our computers crashing all the time.
2. Posted by SSQ | November 8, 2006 6:17 PM |
Score: 0 (0 votes cast)
Posted on November 8, 2006 18:17
3. Posted by bella | November 12, 2006 7:19 AM | Score: 0 (0 votes cast)
I love the MAC guy. ok so he got a little bitchy in the end but still.... he did look suave in his suit. justin long is cool.
3. Posted by bella | November 12, 2006 7:19 AM |
Score: 0 (0 votes cast)
Posted on November 12, 2006 07:19